Dubai: RTA announces new name for Al Safa metro station

Khaleej Times
11 January 2023 (UAE)

The authority says that the station will be rebranded for 10 years

The Al Safa Metro Station will be rebranded as ONPASSIVE Metro Station, with the Roads and Transport Authority (RTA) calling on metro riders to note this name change.

The station on the Red Line of the Dubai Metro is strategically located on Sheikh Zayed Road.

The renaming comes as the RTA granted the rights of Al Safa Metro Station for ten years to ONPASSIVE, a leading AI technology company.

Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency, RTA, said, "Through partnering with ONPASSIVE, RTA is keen to showcase the high profile of Dubai as a city that appeals to international investments and matches the aspirations of entrepreneurs seeking to enhance their presence and competitiveness in the emirate. We are thrilled to see one of the global companies taking the naming rights of Al Safa Metro Station in a perfect move poised to raise its brand visibility and presence in the economic map of Dubai and the UAE in general."

Kalbat added, "Dubai is shaping into a benchmark in the quality of infrastructure, where RTA is an integral part. Dubai Metro stations are among the key mass transit means that boast strategic locations in the emirate and serve hundreds of thousands of riders every day. These facts are key contributors to attracting foreign capitals, which always seek feasible and sustainable revenues over the long run, which RTA provides," added Kalbat.

From January to March 2023, RTA will rename the station on the external and indoor and outdoor directional signage.

The new name will also be updated on the smart systems and RTA's public transport apps, along with the onboard audio announcements before and when arriving at the station.   

Source
https://www.khaleejtimes.com/uae/transport/dubai-rta-announces-new-name-for-al-safa-metro-station